Research Task Three: Condé Nast Style Magazines

Style and Fashion Magazines

Fashion magazines are such an important part of the fashion industry as they allow for brands and designers to show off their top designs to upper and upper-middle class society and can convince them to purchase their work. They also critique fashion events and trends


June 2019 [starring Madonna]
British Vogue
Vogue UK was first released in 1916 during WWI due to paper shortages in the US making it easier to start up a new UK based magazine rather than ship Vogue directly from the US to the UK. Vogue UK links fashion and high society, demonstrating to their readers how to dress fashionably and have a modern appearance. In 2016, the Editor-in-Chief at the time - Alexandra Shulman - pushed for more actors who weren't size zero, both because not everyone will be incredibly slim and they wanted all of their readers to feel seen, but because the undereating of the models to stay a "flawless" size zero had led to many fainting multiple times during the day which wasn't a mindset they wanted to encourage to their audience. They also never had a solo male model until 2022 with Timothée Chalamet demonstrating how fashion magazines are more likely to be marketed towards a more feminine audience. Vogue UK is know for simple page layouts, a direct contrast with most magazines across the country which are cluttered with puffs and coverlines, and high quality photography.


October 2024 [starring Rupert Everett]

Tatler
Tatler, whilst also covering lifestyle and fashion like all its other counterparts, covers high-society and politics, targeting the upper and upper-middle classes of Britain, having the wealthiest audience of Condé Nast's magazines. It was released in 1901 and was named after the original literary and societal journal released all the way back in 1709. It was at one point considered the upper-class comic as it was full of drama and gossip, irony and wit. They also have something known as The Little Black Book, which lists some of the highest profile and "eligible" of the high society each year. You can find multiple editions Top 10 "eligibles" online for free on the Tatler website as well.







January 2018 [Timothée Chalamet]
British GQ

GQ (which stands for the Gentlemen's Quarterly) was previously known as Apparel Arts and focuses on fashion, style, and culture for men in an industry that heavily caters towards feminine people. It often gets associated with metrosexuality, though, which is a term for a man who is obsessed with his own appearance, meticulous with his style and appearance and could therefore be considered overly feminine. This means that overly masculine men could be deterred from reading it as being seen as effeminate as a man is one of the worst things to be. It was released initially in the US in 1931 with roughly 10 issues published yearlt.












November 2024 [starring Ariana Grande]
Vanity Fair

Vanity Fair, initially released in 1913, is a magazine full of pop culture, fashion, and current affairs, and was revived in 1983 when Condé Nast picked up the title after its numbers dropped due to the Great Depression in 1928. As of 2019, they have circulated over 1.2 million magazines. They focus on UK based celebrities, royals, politicians, and social figures, featuring interviews with these influential people.

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